ShelfOps gives CPG brand managers real-time shelf placement data, distribution gaps, and stockout alerts — so you can stop guessing and start growing share.
Retail audits happen monthly — or quarterly. By the time you see a shelf report, it's already wrong. Your competitor could have gained placement while you were still reading last month's data.
Distribution gaps are discovered by reps on the ground — if they remember to report them. By the time you hear about a gap, your competitor is already there.
Retailers drop brands that can't maintain availability. Every stockout is a risk to your shelf slot — and you're not even getting alerted when it happens.
Built by distribution operators, not data scientists. ShelfOps gives your team the visibility they need to protect and grow shelf share — without the overhead of a dedicated analyst.
Track every SKU's performance across Walmart, Target, Kroger, and regional chains. See your scorecard score, placement count, and trend — all in one view.
Identify exactly where your brand has white space — retailers and regions where your category exists but your SKU doesn't. Turn gaps into growth targets.
Get notified the moment a retailer runs out of your product. Know before your buyer does — and before a competitor slots in.
Monitor how your competitors are performing at the shelf level — who's gaining share, who's losing placement, and where the opportunities are.
Link ShelfOps to your retail data sources — syndicated data feeds, retailer APIs, or field audit integrations. Set your SKU list and priority markets.
ShelfOps ingests placement and availability data to build scorecards by retailer, region, and SKU. Your gaps, alerts, and competitive position — all surfaced automatically.
Stockout alerts and gap notifications hit your inbox the moment they happen. Follow up with buyers, reallocate trade spend, and close gaps before a competitor does.
Below is a sample of what ShelfOps shows your team every Monday morning. Real customers see their own brands here.
Northwind Sparkling — week of May 26, 2026 · Hover a cell for detail
Retailers NOT carrying your full SKU range — sorted by revenue opportunity
| Retailer | Missing SKUs | Est. Weekly Volume Opp. | Suggested Action |
|---|---|---|---|
| Whole Foods | NW Sparkling 12oz Peach | $4,200 | Confirm w/ buyer — was listed in Q1 |
| Sprouts | Grapefruit, Zero Sugar 12oz | $6,800 | Add to next sell-in deck; strong turn velocity |
| Kroger | RTD 4-pack | $9,100 | Delisted 3 weeks ago — escalate to regional buyer |
| Safeway | 12oz Lime | $3,400 | OOS event — trigger replenishment order |
| Fresh Market | Grapefruit, Peach | $5,600 | Both delisted/OOS — new listing pitch opportunity |
| Kroger | Zero Sugar 12oz | $7,200 | High-growth SKU, not stocked — priority gap |
Recent activity — last 7 days
Northwind Sparkling vs market — week of May 26, 2026
A West Coast sparkling water brand. 7 SKUs. 5 retailers. 4 weeks of data. This is what your team gets every week.
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CPG brands with real-time shelf visibility outperform those flying blind. ShelfOps gives your team the data to protect placements, close distribution gaps, and grow share — at a price that makes sense for brands doing $5M–$200M in retail.